Attached DocumentsWhat are the benefits of accreditation?
Operator Benefits
- Documentation of formal operational and management procedures which can add value and direction to a tourism business. This leads to improved business knowledge, competence, management and predictability;
- Ability to display the Tourism Accreditation logo on business advertising and marketing;
- Accredited operators logo recognised and promoted in Government sponsored programs and tourism publications;
- Facilitate continuous business improvement via an alignment with Total Quality Management principles;
- Improved ability to meet consumer needs;
- Encourages operators to identify strengths and weaknesses of their business.
Industry Benefits
- Provides travel retailers and wholesalers with an assurance of professional service;
- The accreditation logo will be promoted nationally and internationally as a symbol of quality within the tourism industry;
- Contribute to a more sustainable and competitive tourism industry for Australia;
- Demonstrates industry leadership and initiative;
- Self-regulation reduces likelihood of imposed regulation;
- An assurance that an operator is committed to quality business practice, professionalism, and deliver what they promise.
Consumer Benefits
Provides consumers with an assurance of:
- An appropriately Licensed Operator;
- Accuracy in Advertising;
- A Commitment to Quality;
- Professional Customer Service.
The Australian Tourism Accreditation Program is also an effective business development tool. It aids in the development of effective business procedures to ensure that your business operates effectively and efficiently. Below is what a couple of accredited operators have to say about the Tourism Accreditation program:
‘Going through the Tourism Accreditation Program has been an excellent way to check if our business processes are up to date and effective. We felt that we now know that we are operating in a manner that is proven to be best practice for a tourism operator. The process forced us to look at all aspects of our operations and administration and we now have the ongoing benefit of fully documented administrative and operational procedures and training programs.’ - Karen Rees, Deputy Director, Premier Travel Tasmania Pty Ltd
'Acting as a consultant for the mainland properties of Seaview Retreat on Bruny island residential accommodation who are seeking accreditation by the Tourism industry Council Tasmania, I found the accreditation process quite straightforward. Coincindentally, being an accredited environmental auditor, I found the guidance templates for applicants to be comprehensive but quite easy to follow. More importantly these templates provided Seaview Retreat with a better understanding of the marketing strategy and pricing policy needed to ensure that it had commercial success, and also to determine what advertising materials should be prepared. In addition the procedures developed for operating the Retreat will be an ongoing help to the Property Manager who manages this beautiful Adventure Bay accommodation.' - Barry La Fontaine Lead Auditor EMS (Quality Society of Australia)
For a full listing of the benefits associated with the Australian Tourism Accreditation Program please refer to the Accreditation Benefits Booklet.
