The Tasmanian Tourism ConferenceThe Tasmanian Tourism Conference is presented by the Tourism Industry Council Tasmania (TICT), and aims to facilitate learning and networking opportunities for the Tasmanian tourism industry. The Conference draws delegates from all sectors of the industry, including accommodation, tours, retail and attractions from right across the state.
Around 400 Tasmanian tourism operators, industry stakeholders and suppliers, attended the 2013 Tasmanian Tourism Conference ‘Sustainable Tourism - People, Places, Profit & Passion’ in Launceston from 13-14 August 2013.
The conference explored the four pillars of successful and sustainable tourism in Tasmania - committed people, extraordinary places, profitable businesses, and our passion for our industry and its place in the community. There were many highlights from the two days including:
- A full day of practical business development workshops taking operators through the basics of of distribution, digital and social media, PR and marketing, Welcoming Asian Visitors and entering the Tasmanian Tourism Awards
- A fantastic ‘Go behind the Scenery’ Brand Master class by Tourism Tasmania’s Director of Marketing, Kathryn McCann, taking operators through the new brand, and how it can be leveraged into their business.
- The biggest ever Tourism Industry Trade Show, with over 50 exhibitors showcased in the gorgeous Albert Hall.
- TICT Chairman Simon Currant launching an uplifting new digital media vignette highlighting the tourism industry’s considerable contribution to Tasmania, and our potential for further growth
- Premier Lara Giddings announcing an immediate injection of $1 million to take the ‘Go Behind the Scenery’ marketing campaign into the South East Queensland Market
- The launch of a new Tourism 21 industry goal to increase annual visitor spending in Tasmania from $1.48 billion this year, to $2.1 billion by 2021.
- Liberal Leader Will Hodgman committing to serve as ‘Premier for Tourism’ should his party ever form Government
- An inspiring address from the Co-Founder of Intrepid Travel, Darryl Wade, on effective Sustainable Tourism, including sharing his idea for Tasmania to develop its own walking pilgrimage based on Spain’s El Camino de Santiago, or the Way of St James
- Tasmanian Economist Saul Eslake sharing with delegates his extraordinary understanding and analysis of global, national and state economic trends, as well as his view that the Tourism industry was leading the Tasmanian economy in terms of the engagement between industry and government.
- Informative and entertaining addresses from breakout speakers Brendon Gale, Mark Olsen, Guy Taylor, John Swete Kelly and Prof David Weaver.
- Simon Currant sharing the stories and inspirations behind some of Tasmania’s most significant tourism developments
- A relaxing, entertaining and fun night of fine food, wine, cider, beer, networking and laughs at the Anderson Morgan Tasmanian Tourism Conference Dinner, featuring Tim ‘Rosso’ Ross.
Tourism Industry Council Tasmania thanks all our speakers, exhibitors, contributors and delegates who made the event such a raging success.
We particularly thank our major partners Spirit of Tasmania and Tourism Tasmania, along with our venue hosts, Country Club Tasmania, for their outstanding support and hospitality.
We also sincerely thank our conference partners and contributors, Cascade, Coca-Cola, Host Plus, Mercury Walch, ANCA, Tasmanian Travel Guides, Hotel Grand Chancellor Launceston, Anderson Morgan Hassle Free IT, QantasLink, Crowe Horwath, TasVacations, Regional Development Australia, Skal Club of Launceston, Willie Smith’s Cider, Jansz, Tamar Ridge, Devil’s Corner and House of Anvers.
Without these organisations' support, TICT would not be able to organise such a fantastic conference program for industry each year.
We also thank our event hosts Jo Palmer, James McKee, Ben Milbourne and Judy Tierney.
Above all, we thank the many tourism operators who left their business for a couple of days to be come along and be part of our conference. We thank you for your support and commitment to your industry.
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