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TASMANIA WINS THREE NATIONAL AWARDS
Posted on Monday, 1 March 2010 | Permalink
TASMANIA WINS THREE NATIONAL AWARDS
Eco-Tourism, Luxury, Clean & Green – Tasmanian Tourism Icons
26 February 2009
Three Tasmanian tourism businesses – all featuring iconic elements of the State’s industry – have won National Qantas Australian Tourism Awards. The Tasmanian winners and their categories are:
• Bruny Island Cruises – Ecotourism
• Pure Tasmania – Marketing
• Avalon Coastal Retreat – Deluxe Accommodation
The National awards were presented at the Hotel Grand Chancellor Hobart tonight, hosted by the National Tourism Alliance and presented by Qantas, Tourism Australia and Tourism Tasmania.
Tourism Industry Council of Tasmania chief executive officer Daniel Hanna said for Tasmania to win three of the 27 categories was an outstanding achievement.
“This is the best result ever by the Tasmanian tourism industry, and highlights the national significance of our best tourism products.
“It is especially pleasing that the categories that Tasmania has excelled in reflect the Tasmanian brand.
“To be recognised as having the best marketing campaign, best eco-tourism experience and best deluxe accommodation demonstrates that Tasmania is a destination that punches above its weight in niche markets and high end tourism experiences,” Mr Hanna said.
“Bruny Island Cruises has been an eco-tourism leader both in Tasmania and nationally for many years.
“Rob Pennicott and his team have an outstanding product, which has championed Tasmania’s wilderness, and delivered with impeccable environmental credentials.
“Avalon Coastal Retreat is perhaps small in scale, but its quality and sense of style is huge.
“The Tasmanian-designed ‘glasshouse’ of the East Coast draws visitors looking for that special experience back time and time again.
“The Pure Tasmania marketing campaign – featuring iconic destinations such as Cradle Mountain, Strahan and the Freycinet Peninsula – has promoted Federal’s outstanding stable of regional tourism products to the advantage of the entire industry.
“The national awards clearly show that the Tasmanian tourism industry has grown up. Our tourism experiences and products are amongst Australia’s very best and can confidently grace the world stage.”
