Policy

Destination Marketing

Our number one priority is seeing greater investment into destination marketing and the promotion of Tasmania as a visitor destination. The Tasmanian Government has cut over $6 million from Tourism Tasmania’s budget over the past 12-months at a time when other states are investing more to compete in a highly competitive visitor market. Fortunately, after strong lobbying from the TICT, the Government committed to quarantine Tourism Tasmania’s marketing budget from these cuts. The TICT will continue to strongly advocate for the Government to restore funding for Tourism Tasmania in the next State Budget.

Access

As an island destination, Tasmania’s tourism industry maintains a ongoing dependence to access to Tasmania. The TICT has proud history of facilitating major policy decisions by current and past State and Federal Governments to address access restraints to Tasmania. The TICT was instrumental in securing the Bass Strait Vehicle Equalisation Scheme and in advocating for the Tasmanian Government to purchase the twin Spirit of Tasmania ships in 2002. The TICT also maintains regular engagement with Tasmania’s airports and major airlines servicing the State.

The TICT has also expressed concern about the Tasmanian Government’s decision to overlap Tasmania’s new four-term school year with other States. This is likely to have a dramatic impact on air and sea access to Tasmania during these particularly busy times, as Tasmanians have to compete with interstate holiday markers for flights in and out of Tasmania.

Three Capes Track

The Three Capes Track on the Tasman Peninsula promises to be Tasmania’s next world class visitor experience. Building on the success of the iconic Overland Track, the Three Capes Track features a 68 kilometres, 5 night/6 day, hut-based one-way bushwalk following the stunning sea cliffs of the Tasman National Park and encompassing Cape Hauy, Cape Pillar and Cape Raoul. The walk is being developed by the Tasmanian Parks and Wildlife Service with funding from the Tasmanian and Australian Governments, along with private sector investment.

 The TICT strongly supports the Three Capes Track and in 2010 commissioned an economic impact study that found the project would generate between $90 million to $190million in additional visitor expenditure each year to Tasmania, and create 1,320 new jobs statewide, including up to 320 on the Tasman Peninsula. Click here for more information.

Hobart Waterfront

Sitting on one of the finest natural harbours in the world, Hobart’s famous waterfront is home to the iconic Salamanca Market, Taste of Tasmania and Australian Wooden Boats Festival, and of course, is the finishing line for the annual Sydney-to-Hobart Yacht Race.

The TICT supports sensible development on the Hobart waterfront to further grow the areas visitor appeal. Current priorities include the development of a planned new cruise terminal at the Macquarie Wharf 2 shed, a new ferry terminal for our bustling river tour sector, and possible future opportunities at the rail yards and regatta ground sites.

The Tarkine

The TICT supports the development of the Tarkine region on Tasmania’s North-West Coast as an adventure and nature-based tourism hub. The Tarkine offers globally-significant temperate rainforest, dramatic wilderness and richly-layered human and natural history, all in close proximity to the regional centres of Stanley, Smithton and Burnie. The Tarkine Road project seeks to link the region’s natural attractions and experiences in a unique visitor experience showcasing Tasmania’s world renowned natural wilderness.

Tourism 21: 2011-2013

Over the past twelve months, the Tourism Industry Council Tasmania and Tourism Tasmania have been developing the next Tourism 21 2011- 2013.

Tourism 21 is the joint strategic business plan between the tourism industry and the Tasmanian Government. The agreement between both parties is to undertake joint delivery of the leadership and strategic direction necessary for the planning, development and implementation of strategies to achieve the ten year goals set out in Tourism 21.

The Minster for Tourism, Michelle O’Byrne, and TICT Chair Simon Currant launched the strategic business plan to media on Wednesday 9 March 2011. Tourism 21 will be downloaded from the attachments section to the right.

If you would like to be sent a hard copy of the document please contact the Tourism Industry Council Tasmanian on 03 6224 1930 or email info@tict.com.au.

Tourism 21: 2011-13 (1108 KB)