Tourism Industry Council Tasmania  |  Policy


The Tourism Industry Council Tasmania promotes the value of tourism and advocates sustainable tourism development in the State.

As the voice for the tourism industry in Tasmania, TICT represents all sectors of the industry including aviation, accommodation, venues, hospitality, tours, transport and events.

TICT develops evidence-based policy on: business regulation; marketing and events; parks and environment; planning and infrastructure; aviation and transport; and workforce and skills development. The Council advocates our policy agenda to government and other stakeholders, and maintains an active public profile and media presence to communicate critical industry issues.

Tasmanian Tourism Priorities 2014

These key policy areas and priorities for industry have been established by the TICT Board on behalf of industry over the past 12-months, and reflect our priorities as an industry over the past few years. 

TICT believes these priorities are critical in achieving the goals of Tourism 21 - our joint industry and government strategic plan to grown visitor spending in Tasmania from $1.6 billion to $2.1 billion by 2021. 

Tasmanian Tourism Priorities - State Election 2014 Tasmanian Tourism Priorities - State Election 2014 (1006 KB)

Destination Marketing

Our number one priority is seeing greater investment into destination marketing and the promotion of Tasmania as a visitor destination. After cuts over $6 million from Tourism Tasmania's budget, strong lobbying from the TICT realised a commitment from the former Government to quarantine the marketing budget going forward. TICT's representations have now been rewarded by the Hodgman Government, with the 2013/15 State Budget providing $16 million over four years in additional recurrent funding to Tourism Tasmania for destination marketing purposes. In a highly competitive visitor market, TICT will continue to strongly advocate for greater destination marketing funds with a strong business case, as research has shown that for every additional $1 million invested in tourism marketing, between $6 and $19 million of economic activity is generated in the Tasmanian economy


As an island destination, Tasmania’s tourism industry maintains a ongoing dependence to access to Tasmania. The TICT has proud history of facilitating major policy decisions by current and past State and Federal Governments to address access restraints to Tasmania.

The TICT was instrumental in securing the Bass Strait Passenger Vehicle Equalisation Scheme (BSPVES) and in advocating for the Tasmanian Government to purchase the twin Spirit of Tasmania ships in 2002. The TICT has continued to lobby for the maintenance of the BSPVES, and the increase of the subsidy in line with inflation. The TICT also maintains regular engagement with Tasmania’s airports and major airlines servicing the State.

Three Capes Track

The Three Capes Track on the Tasman Peninsula promises to be Tasmania’s next world class visitor experience. Building on the success of the iconic Overland Track, the Three Capes Track features a 68 kilometres, 5 night/6 day, hut-based one-way bushwalk following the stunning sea cliffs of the Tasman National Park and encompassing Cape Hauy, Cape Pillar and Cape Raoul. The walk is being developed by the Tasmanian Parks and Wildlife Service with funding from the Tasmanian and Australian Governments, along with private sector investment.

 The TICT strongly supports the Three Capes Track and in 2010 commissioned an economic impact study that found the project would generate between $90 million to $190million in additional visitor expenditure each year to Tasmania, and create 1,320 new jobs statewide, including up to 320 on the Tasman Peninsula. Click here for more information.

Hobart Waterfront

Sitting on one of the finest natural harbours in the world, Hobart’s famous waterfront is home to the iconic Salamanca Market, Taste of Tasmania and Australian Wooden Boats Festival, and of course, is the finishing line for the annual Sydney-to-Hobart Yacht Race.

The TICT supports sensible development on the Hobart waterfront to further grow the areas' visitor appeal. Current priorities include the new ferry terminal for our bustling river tour sector, and ensuring that future opportunities at the Macquarie Point Railyard are realised. 

The Tarkine

The TICT supports the development of the Tarkine region on Tasmania’s North-West Coast as an adventure and nature-based tourism hub. The Tarkine offers globally-significant temperate rainforest, dramatic wilderness and richly-layered human and natural history, all in close proximity to the regional centres of Stanley, Smithton and Burnie. The Tarkine Drive project seeks to link the region’s natural attractions and experiences in a unique visitor experience showcasing Tasmania’s world renowned natural wilderness.

Tourism 21

Tourism 21 is a joint strategic business plan that aims to improve the performance, competitiveness and structural efficiency of Tasmania's tourism industry. Tourism 21 represents the continuation of a successful and productive partnership between the Tasmanian Government, through Tourism Tasmania, and the Tourism Industry Council Tasmania (TICT) that was established more than a decade ago. This plan sets out shared long term goals for the growth of Tasmania's tourism industry and how we will maximise our opportunities and meet the challenges ahead.

Tourism 21 (2013 Update) Tourism 21 (2013 Update) (753 KB)

Parks 21

In 2014, Tourism Industry Council Tasmania and the Tasmania Parks & Wildlife Service officially launched ‘Parks 21’. This landmark agreement between the Tasmanian tourism industry and the Tasmania Parks & Wildlife Service, for the first time in Tasmania, establishes a shared vision with clear goals and priorities for the growth and management of nature-based and eco-tourism within Tasmania’s national parks and reserves.