Our Icon Needs Our HelpThe Tasmanian devil is the icon of our state, and integral to Tasmania’s brand and global reputation as a visitor destination.
Tasmania’s tourism industry has embraced the Devil’s iconic image, and meeting a Devil in its natural habitat is a much cherished part of many Tasmanian visitors’ experience in our state.
Wild Tasmanian devils living in the Tasmanian wilderness are facing extinction through the ravages of Tasmanian Devil Facial Tumour Disease (DFTD), a highly contagious cancer. The population of devils in the wild areas affected by the disease has fallen by more than 80% and the species is now on Australia’s Endangered Species list.
To lose the Tasmanian devil would be a tragedy for Tasmania, and our tourism industry. Tourism Industry Council Tasmania invites all Tasmanian tourism operators to join us in helping to ensure this magnificent species remains part of the Tasmanian visitor experience and our natural environment for generations to come.
Many tourism operators are already actively involved in the national program to save the Tasmanian devil. Many more are helping with fundraising activities and raising awareness of the devils’ situation. To support these efforts, TICT has reaffirmed our official partnership with the Save the Tasmanian Devil Appeal, that gives every Tasmanian tourism operator no matter how big or small, the opportunity to support efforts to save our precious icon.
Be Recognised for Your SupportTourism operators who support the Appeal through this initiative will be recognised at two levels.
- Operators who raise a minimum of $250 over the 12-months will be presented with a specially designed 'Tourism Supports the Save the Tasmanian Devil Appeal' certificate acknowledging their business' support , as well as a sticker to display at your business.
- Operators who are able to raise a minimum of $1,000 over 12-months will become a Tourism Industry Friend of the Devil - and receive a certificate of appreciation at an industry event towards the end of next year.
These operators will also be licensed by TICT to use the exclusive 'Tourism Supports the Save the Save the Tasmanian Devil Appeal' logo and brand on their business collateral, website and other marketing material for the next 12-months (conditions apply).
Operators who support the Appeal will be recognised on the TICT website, Snapshots, and Devil Appeal website.
One Devil. One Appeal. One Opportunity.Administered through the University of Tasmania’s Foundation, The Save the Tasmanian Devil Appeal is the philanthropic arm of the Save the Tasmanian Devil Program and seeks support to fund critical DFTD research and conservation programs.
Money raised by the Appeal goes to fund research and management activities in Tasmania, and interstate and overseas that have been prioritised as important to the long-term solution to DFTD, and the aim to keep Tasmanian devils sustainable in the wild.
Tourism operators have the opportunity to support the appeal in five possible ways:
1. Make a direct donation to the Appeal on behalf of your business. All donations over $2 in Australia are tax deductible and GST exempt.
2. Request a Supporter’s Pack from TICT that includes information and resources you need to encourage your customers and guests to donate to the Appeal.
3. Purchase and stock in your business exclusive Collins Debden ‘Save the Tasmanian Devil Appeal’ merchandise with all Collins Debden profits going directly to the Appeal.
4. Contribute an item to the annual ‘Devil of an Auction’ fundraiser held during the Tasmanian Tourism Conference Dinner (3 June 2015) – or come along and bid on the night. All proceeds from the auction go directly to the Save the Tasmanian Devil Appeal. In 2014 we raised $15,000 to fund a ‘Virtual Fence’ trial to protect wildlife from becoming roadkill.
5. Support other businesses that support the Devil Appeal. Look out for the Devil Appeal supporter logo throughout your Tourism Accredited Operators' Industry Services and Suppliers Directory 2015.