Reimagining the Visitor Experience of Tasmania's Wilderness World Heritage Areas 2014This Ecotourism Investment Profile represents the culmination of the Reimagining the Visitor Experience in the Tasmanian Wilderness World Heritage Areas (TWWHA) Project – a unique 12-month project led by industry in partnership with Parks & Wildlife and, the Cradle Coast Authority and Tourism Tasmania, to develop a vision for the future of tourism in the TWWHA.
The project involved some of Australia and New Zealand’s leading tourism entrepreneurs and visionaries developing a blue sky vision for tourism on the West Coast and other regions tied to the TWWHA.
Our wilderness and nature is the number one motivator for visitors to consider holidaying in Tasmania, and Tasmania’s West Coast is home to one of the most unique and untouched wilderness environments on the planet. The challenge is to provide new and innovative ways for visitors to experience these areas and want to keep returning to Tasmania and the West Coast, supporting a vibrant and growing tourism industry in these areas.
This report seeks to present a vision for the future of tourism in the areas of environmentally and socially sensitive tourism, through small, bespoke, personalised visitor experiences. The vision is to provide the capacity for Tasmania to be a global leader in environmental tourism through personalised, engaging and meaningful visitor experiences that enable visitors to engage in this remarkable natural environment, its cultural values and human interactions going back over 40,000 years.
Download: Reimagining the Visitor Experience of the TWWHA: Ecotourism Investment Profile
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