Tourism Industry Council Tasmania  |  Survey: December 2010 Sentiment

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Survey: December 2010 Sentiment

We had a terrific response to the December Quarter Sentiment Survey, with 339 operators responding. This represented a 20% increase in respondant compared to the October Survey.
  • A majority of businesses (56%) achieved greater or similar business for the December 2010 quarter than in 2009. This was an improvement on the October expectation of 46%. 
  • 43% of all businesses reported lower business 
  • Business of all types exceeded their October expectations for the December quarter 
  • Businesses remain concerned about future business levels which are becoming harder to forecast given the changes in booking trends and shortened lead times 
  • Operator comments on government focussed on marketing, resource allocation and consultation with industry 
  • Operator comments on the TICT concentrated on the need for TICT to continue to consult with industry and lobby strenuously on their behalf 
  • Operator comments on the industry called for greater co-operation within the industry

December 2010 Sentiment Survey Results December 2010 Sentiment Survey Results (1044 KB)



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