Tasmania's peak tourism body, Tourism Industry Council Tasmania, has welcomed the release of the latest Tasmanian Visitor Survey Snapshot today, showing a record number of visitors coming to Tasmania.
TICT CEO Luke Martin, said a 10% increase in visitor numbers, from 845,800 in the year ending March 2012, to 931,100 for the 12 months to March 2013, represented the largest number of visitors ever to come to Tasmania on regular air and sea services in a 12 month period, and highlighted the positive impact record air capacity into the State has had for the Tasmanian economy.
"These exciting results demonstrate the impact of a 20% increase in air capacity to the state over the past 12 months," Mr Martin said.
"On average visitor spend, this growth in visitor numbers over the past 12-months will have have injected around $130 million into the Tasmanian economy.
"It shows that when you combine our world class tourism products with affordable air access to the State, visitors will come, and this benefits the whole Tasmanian economy."
It also reiterates our call for greater investment in tourism marketing to ensure Tasmania fully capitalises on this period of high visitor interest and seat capacity to the State.”
While welcoming the overall results , Mr Martin said the decline in sea arrivals and drop in visitor numbers to the regional areas, demonstrated the holiday market was still soft.
“Visitors arriving by sea are critically important to regional tourism, as people who bring their own vehicle stay longer, spend more and get onto into our regional areas.”
“There is no doubt the Spirit of Tasmania is experiencing tough market conditions with an influx of low-cost airline seats to the State, and the high dollar still encouraging many Australians to look overseas for long holiday breaks.”
“Over the past few years when overall visitors numbers to Tasmania have been really flat, the Spirit has performed relatively well, so I think we need to keep these results today in perspective.”
For more information and comments, please contact Luke Martin at 0434 307 838.