2016 Tasmanian Tourism Awards - Categories & Criteria
Entrants are encouraged to enter the category that best reflects their core business.
Categories and criteria are set by the National Tourism Alliance on behalf of all states and territories.
Entrants may enter more than one category, however may only enter one submission in any one of the following group of categories:
- Attractions – either category 1 OR 2
- Festivals & Events – either category 3 OR 4
- Tour and/or Transport Operators – either category 11 OR 12
- Accommodation – either category 17, 18, 19, 20, 21, 22 OR 23
If you are not sure which category is most relevant for your entry, please contact the Tasmanian Tourism Awards Coordinator for advice - email@example.com or 03 6231 2244.
01. Major Tourist Attractions
This category recognises natural or built tourist attractions that attract amongst the highest visitor numbers during the qualifying period for Tasmania.
02. Tourist Attractions
This category recognises natural or built tourist attractions that attract significant visitor numbers during the qualifying period for Tasmania.
03. Major Festivals and Events
This category recognises festivals, events and exhibitions that attract over 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create substantial economic impact for the destination.
04. Festivals and Events
This category recognises festivals, events and exhibitions that attract fewer than 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create a significant economic impact for the destination.
This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.
06. Cultural Tourism
This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.
07. Qantas Award for Excellence in Aboriginal and Torres Strait Island Tourism
This category recognises tourism operations that demonstrate authenticity and integrity in fostering a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.
08. Specialised Tourism Services
This category recognises the outstanding delivery of specialised tourism services that enhance the visitor experience and integrate with other tourism products.
09. Visitor Information Services
This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.
10. Business Event Venues
This category recognises venues who provide high quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions.
11. Major Tour and Transport Operators
This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual fulltime equivalent employees.
12. Tour and Transport Operators
This category recognises a significant contribution to tourism through the combined provision of touring and transport services. It is open to businesses with fewer than 15 annual fulltime equivalent employees.
13. Adventure Tourism
This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.
14. Destination Marketing
This category recognises creativity and innovation in fully integrated destination marketing activities. This category is open to Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, local government and organisations that are marketing on behalf of a destination.
15. Tourism Restaurants and Catering Services
This category is open to
all restaurants and
catering services offering
a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafés.
16. Tourism Wineries, Distilleries and Breweries
This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.
17. Caravan and Holiday Parks
This category recognises excellence in caravan or holiday parks that offer cabin and tenting accommodation and enhance the tourism experience in the destination.
18. Hosted Accommodation
This category is open to owner/operator accommodation providers offering a high degree of personal contact with guests. Entry is open – but not limited to – bed & breakfast, farm stay, cottage or other intimate, boutique, colonial or heritage accommodation.
19. Unique Accommodation
This category is open to properties developed around unconventional accommodation infrastructure. The focus of this award is on the uniqueness of the tourism experience. Entry is open – but not limited to – tented holidays, houseboats, tree houses, underground accommodation and yacht charters.
20. Self Contained Accommodation
This category recognises accommodation providers that offer quality self-contained accommodation including cabins, lodges and houses, excluding serviced apartment hotels and resorts.
This category recognises a single self-contained property offering guests the freedom of self-sufficiency. For companies that are managing groups of properties it is recommended they focus on one of their properties or enter Specialised Tourism Services.
21. Standard Accommodation
This category is open to properties that deliver a broad range of amenities that exceed above-average accommodation needs. Good quality service, design and physical attributes are typically fit for purpose to match guest expectations.
This category is open – but not limited to – motels, hotels, self-catering, cabins, backpackers and pub accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.
22. Deluxe Accommodation
This category is open to properties who achieve a deluxe guest experience which includes a wide range of facilities and superior design qualities, typically complemented by service standards that reflect the varied and discerning needs of the guest.
23. Luxury Accommodation
This category is open to properties that typify luxury across all areas of operation. Guests should enjoy an extensive range of facilities and comprehensive or highly personalised service relevant to the accommodation type. Properties at this level will display excellent design quality and attention to detail.
24. Gustav's Award for New Tourism Business
This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.
25. Excellence in Food Tourism
This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in Tasmania, featuring Tasmania produce as the core component.
26. China Market Export Development Award (Tasmania Only)
This award recognises excellence in the planning, development and delivery of tourism products and services for the mainland Chinese market. It is open to businesses that have successfully entered into the mainland Chinese market within the last two years.