Tourism Industry Council Tasmania  |  2016 Tasmanian Tourism Awards - Winners 2015

Tasmanian Tourism Awards

Tasmanian Tourism Awards - 2015 Winners

Tasmanian Tourism AwardsThe Tasmanian Tourism Awards reward and promote excellence within the Tasmanian tourism industry. The Award categories reflect the diverse range of tourism products that provide the magnificent visitor experiences that our State has to offer.

Congratulations to all 2015 Tasmanian Tourism Award Winners!

Major Tourist Attractions

Port Arthur Historic Site

Port Arthur Historic Site is one of the eleven World Heritage-listed Australian Convict Sites properties, is the best-preserved convict settlement in Australia and among the most significant convict era sites in the world. One of Tasmania’s premier tourism experiences, the Site combines history and scenic beauty with innovative interpretation to tell the stories of the harsh discipline and determined industry of the settlement. There is a lot to see and do and Port Arthur's tale is told in many evocative and engaging ways. The experience will stay with you long after you have departed.

Tourist Attractions

Bruny Island Cruises

Bruny Island Cruises is one of Tasmania’s iconic tourist attractions. Since 1999, the cruise has brought over 300,000 visitors across to Bruny Island. Guests enjoy a world class journey along a coastline that can only be seen from the water – towering dolerite spires, caves and some of the highest cliffs in the southern hemisphere. Custom-built yellow boats immerse guests in their surroundings – seabirds overhead, pods of playful dolphins and thousands of seals lounging on the rocks. The business invests considerable resources into publicity and this has brought significant benefit to the community on Bruny Island and the surrounding region.

Silver: Bonorong Wildlife Sanctuary

Major Festivals and Events

MyState Australian Wooden Boat Festival 2015

The MyState Australian Wooden Boat Festival is held in Hobart, Tasmania every two years. The 2015 event was the biggest in its 21-year history, with 220,000 visitors over four days and 550 registered boats, ashore and afloat. It is recognised as the largest wooden boat festival in the Southern Hemisphere and one of the largest in the world. The festival presents a huge program of entertainments, arts, exhibitions and activities for children, as well as the stunning Parade of Sail in the River Derwent. It is produced almost entirely by volunteers and remains completely free to the public.

Festivals and Events

The Falls Music & Arts Festival, Marion Bay

The Falls Music & Arts Festival is one of Australia's largest touring music events, held over three nights every December. Contemporary artists from across the country and the world perform to a crowd with an intimate capped capacity of 13,000, across two main stages. The festival attracts thousands of interstate travellers to Tasmania each year and generates masses of media attention and shareable digital content. The remote Marion Bay location overlooking the ocean is stunning and illustrates to the world the very best that Southern Tasmanian scenery has to offer.

Silver: Junction Arts Festival
Bronze: Queenstown Heritage and Arts Festival 2014


The Tasmanian Walking Company

Tasmanian Walking Company operates three guided Tasmanian wilderness walking experiences; Cradle Mountain Huts Walk (Overland Track), Bay of Fires Lodge Walk (Bay of Fires region) and our newest edition Wineglass Bay Sail Walk (Tasmania’s east coast). Over 4 or 6 days our guests are led on a transformative journey where through our guides interpretation and knowledge they learn about our natural and cultural environments and the importance of treading lightly on the earth. It is through this experience and heightened appreciation of the landscapes that we operate within, that our guests in turn become custodians of the land.

Silver: Par Avion Wilderness Tours

Cultural Tourism

Port Arthur Historic Site

One of the eleven World Heritage Listed Australian Convict Sites properties, the Port Arthur Historic Site is the best-preserved convict settlement in Australia and among the most significant convict era sites in the world. It is a place to discover Australian history and connect directly with some of the origins of contemporary Australian culture. The Site combines history and scenic beauty with innovative interpretation to tell the stories of the harsh discipline and determined industry of the settlement. There is so much to see and do. The experience will stay with you long after you depart.

Specialised Tourism Services

Cruisin' Motorhomes

Cruisin' Motorhomes offers a range of fully equipped rental vehicles, ideal for visitors looking for the ultimate Tasmanian touring adventure. Cruisin' offers an all-access pass to explore the many attractions and hidden gems of the Apple Isle. From humble beginnings in 1999 with just 5 rental vehicles, proud local owners Dennis and Tina Lucas have since transformed Cruisin' into a modern and accredited fleet of latest-model motorhomes and campervans. Cruisin' is the ideal choice for a self-drive adventure and allows visitors to enjoy flexibility, freedom and spontaneity in Tasmania’s beautiful wilderness.

Silver: RiverFly 1864

Visitor Information Services

Tasmanian Travel & Information Centre

The Tasmanian Travel and Information Centre (TTIC) is proudly owned and operated by the City of Hobart and partly funded by Tourism Tasmania. During the last financial year they welcomed nearly 233,000 Tasmanian visitors through the doors and assisted many more at the Salamanca Market Information Booth and with assistance from its meet and greet volunteers, directly assisted 17,500 visiting cruise ship passengers. The TTIC have a team of 21 travel advisors ready to offer personalised expert advice and bookings to add value to the visitor’s experience and create revenue for the Tasmanian tourism industry.

Silver: Great Western Tiers Visitor Centre

Business Event Venue

The Old Woolstore Apartment Hotel

The multi-award winning conference, meeting and event facilities at The Old Woolstore Apartment Hotel provide a versatile and professional environment in which to conduct business events in Tasmania. Renowned for state-of-the-art facilities and friendly hospitality, the property is centrally located – within a stone’s throw of Hobart’s city centre and just a block from the popular waterfront. Both indoor and outdoor spaces are available, each featuring extensive audio-visual appointment, technical equipment and onsite support. A comprehensive range of business services is on offer, complemented by 242 fully serviced apartments and hotel rooms, Stockmans Restaurant and The Baaa Bar.

Silver: Country Club Tasmania

Major Tour and Transport Operators

Par Avion Wilderness Tours

Par Avion Wilderness Tours; provide daily tourism services to the East Coast and Southwest National Park of Tasmania. With our tours including flights, boat trips, lunch with wine and guided walks, we offer more than just a scenic flight. Having recently upgraded a wilderness retreat near Port Davey, Par Avion provide overnight luxury wilderness experiences in the Tasmanian Wilderness World Heritage Area. We are a family business, and the largest operator of aircraft in the state, and have been operating into this pristine and remote part of Tasmania for over 30 years.

Silver: Spirit of Tasmania

Tour and Transport Operators

The Bruny Island Long Weekend

This luxury three-day guided tour takes you from Tasmania's capital city Hobart, via private boat to Bruny Island. A maximum of 8 guests are treated to coastal walks, produce direct from the source, luxury camping and exquisite meals. After traversing headlands where the next stop is Antarctica retreat back to camp, built completely off-the-grid, with luxury in mind. Crisp sheets on king-size beds and an outdoor shower framed by towering Eucalypts await. Brimming with activity, this weekend is delivered in a relaxed style that will leave you feeling restored in a way only Bruny can.

Silver: Wineglass Bay Cruises
Bronze: Jump Tours

Adventure Tourism

Tasmanian Walking Company

Tasmanian Walking Company offers the diversity of three adventurous guided walking experiences; Cradle Mountain Huts Walk (Overland Track), The Bay of Fires Lodge Walk (Bay of Fires regions) and our newest edition Wineglass Bay Sail Walk (Tasmania’s spectacular east coast). Over 4 or 6 days our guests are both challenged and rewarded as they trek along some of Tasmania’s most iconic walking trails. For many it will be the first time they have experienced such an adventure but with the support and knowledge of our guides they complete the walk with a sense of satisfaction and personal achievement.

Silver: Roaring 40°s Kayaking
Bronze: Cradle Mountain Canyons

Destination Marketing


Tourism Northern Tasmania, the regional tourism organisation for Northern Tasmania, represents tourism businesses, councils and the community. TNT identified cycle tourism as a game changing priority for the region on the back of a $4.6million investment in mountain bike trails, a vibrant local cycling culture, and high quality uncrowded roads and trails. #RideNorthTas is the name of a marketing campaign designed to excite and invite mountain bike riders and road cyclists to discover Tasmania on two wheels. #RideNorthTas innovatively used social media, PR, partnerships and celebrity cyclist endorsement, including Tour de France winner Chris Froome, to make an impact!

Silver: East Coast Regional Tourism Organisation

Tourism Restaurants and Catering Services

Josef Chromy Wines

Josef Chromy OAM has owned and developed some of Tasmania’s leading food and wine businesses in the Tamar Valley. The culmination of this experience shines through in the quality of food, wine and hospitality offered at his cellar door restaurant and function centre at Relbia, near Launceston. Awarded among the Top Cellar Doors and Restaurants of Australia by Gourmet Traveller - Wine, Australian Wine Business Magazine and The Australian, the restaurant offers award-winning wines matched with a superb a la carte menu based on locally sourced fresh regional produce prepared by renowned head chef Matt Adams and his team.

Silver: Hotel Bruny

Tourism Wineries, Distilleries and Breweries

Josef Chromy Wines

A founding member of the Ultimate Winery Experiences of Australia, Josef Chromy Wines shares with guests the dedication, knowledge and skill it takes to make a bottle of wine as they enter one of the most picturesque vineyards and wineries in Tasmania. Awarded among the top Cellar Doors of Australia and with wines winning international trophies including the World’s Best Chardonnay at the Decanter World Wine Awards in London, guests are guided behind the label and tour the vineyard, winery, and cellar Door and dine at our award-winning restaurant for one of the best wine tourism experiences in Australia.

Silver: Puddleduck Vineyard
Bronze: Ghost Rock

Hosted Accommodation

Curringa Farm Tours and Accommodation

Curringa Farm Hosted Accommodation provides hosted accommodation in four self-contained cottages on a genuine 750-acre working farm in Hamilton, Tasmania. The experience is characterised by a high level of contact with the owners —sixth generation farmers Tim and Jane Parsons. At Curringa Farm guests enjoy hosted farm tours with Tim that include working farm dogs, sheep shearing demonstrations and the story of the crops from the farmer himself. The experience includes a high level of personal service including meals home-cooked by Jane. In recent years the farm has become hugely popular with the Asian self-drive market.

Silver: Alexandria Bed and Breakfast

Unique Accommodation

Avalon City Retreat

Avalon City Retreat is a unique and dynamic accommodation experience. This relocatable, jewel-box-like glass pod appeared overnight after being craned high up onto an un-used, secluded rooftop in the heart of Tasmania’s capital, Hobart. Floating in its eagles-nest location, the multi-award-winning Retreat offers transformative, near-360 degree views of the city, parkland, river and mountain. Here, the city gives way to a sense of true seclusion and peace, yet Hobart’s best experiences and attractions are just minutes away. The distinctive architecture and personally curated interiors make this an unmissable escape for guests seeking a bespoke and intensely personal experience of Hobart.

Silver: Montacute Boutique Bunkhouse
Bronze: The Henry Jones Art Hotel

Self Contained Accommodation

Avalon Coastal Retreat

Avalon Coastal Retreat is an internationally renowned, architecturally designed modernist ‘glasshouse’ that perches serenely on the headland at Rocky Hills near Swansea, overlooking Great Oyster Bay on Tasmania’s beautiful east coast. Avalon’s stunning architecture is combined with breathtaking scenery, expansive water views and direct access to a secluded beach. All is provided within this multi-award winning, luxurious three-bedroom property for the ultimate self-contained stay for up to six people—with gourmet provisions and drawers and cupboards stacked with surprising extras for a want-for-nothing stay.

Standard Accommodation

Sandpiper Ocean Cottages

Sandpiper Ocean Cottages is located just north of the beautiful fishing village of Bicheno. Situated in the middle of Tasmania's Great Eastern Drive, the property fronts on to a magnificent beach and consists of four cottages and a beach house. Set in 4 acres of mature native gardens, the accommodation is secluded giving guests privacy, space and comfort. The property is a favourite among Tasmanians and travellers alike, as a place to unwind and enjoy the serenity. Sandpiper Ocean Cottages provides the ultimate Tassie Beach Shack experience.

Deluxe Accommodation

The Old Woolstore Apartment Hotel

Hobart’s multi-award winning Old Woolstore Apartment Hotel has built a reputation among travellers as one of Australia's most welcoming and relaxing inner-city hotels. Renowned for spacious rooms and friendly hospitality at exceptional value, the property is centrally located – within a stone’s throw of the city centre and just a block from Hobart’s popular waterfront. Refurbished in 2014/15, accommodation consists of a unique choice of 242 fully serviced apartments and hotel rooms - all spacious, well-appointed and immaculately presented. A comprehensive range of guest services is on offer, complemented by Stockmans Restaurant and The Baaa Bar.

Silver: Hadley's Orient Hotel
Bronze: Salamanca Inn

Luxury Accommodation

Saffire Freycinet

Saffire Freycinet is special; more than a hotel, a restaurant, or spa; Saffire is an experience. Saffire Freycinet connects with its environment to generate an authentic, enriching, rejuvenating and uplifting experience. Distinct in its design as an Australian luxury lodge, exclusive in its features and set apart by its tailored, personal experiences and services, Saffire’s staff are dedicated to providing quality, memorable service; unforgettable experiences; indulgent and self-selected dining options; inspiring accommodation spaces and an overall sense of well-being and relaxation. Attention to detail ensures that every moment experienced by guests builds to form a life-long memory.

Gustav Award for New Tourism Business

Pumphouse Point

Pumphouse Point is a boutique wilderness retreat situated within stunningly refurbished industrial buildings inside the Cradle Mountain Lake St Clair National Park in Tasmania. Opened in January 2015, it features 18 rooms of accommodation (12 rooms are 240 metres out in the lake), comfy lounges, communal dining, library, roaring log fires, and a range of wilderness activities. It delivers unique and enduring experiences to guests through its location, privacy and engagement with its superb natural surrounds. Pumphouse Point is the culmination of Simon Currant’s 19 year dream to restore this exceptional site within the Tasmanian Wilderness World Heritage Area.

Silver: Port Arthur Lavender
Bronze: Bangor Wine & Oyster Shed

Excellence in Food Tourism

Farm Gate Market

Every Sunday Farm Gate Market transforms a busy street in the heart of Hobart into a bustling farmers' market. It's here that our visitors take a sensory tour of Tasmania, as we showcase the breadth and depth of the rich food and beverage offerings we produce. From humble beginnings 6 years ago, launching with just 12 producers, the market now hosts 250 Tasmanian food and beverage producers across the four seasons and attracts 5,000 customers every Sunday. Our vision is that Tasmania is recognised globally as a food province in its own right.

Qantas Award for Excellence in Sustainable Tourism

Tasmanian Walking Company

Tasmanian Walking Company operates three guided Tasmanian wilderness walking experiences; Cradle Mountain Huts Walk (Overland Track), Bay of Fires Lodge Walk (Bay of Fires region) and our newest edition Wineglass Bay Sail Walk (Tasmania’s east coast). Over 4 or 6 days our guests are led on a transformative journey where through our guides interpretation and knowledge they learn about our natural and cultural environments and the importance of treading lightly on the earth. It is through this experience and heightened appreciation of the landscapes that we operate within, that our guests in turn become custodians of the land.

China Market Export Development Award

Curringa Farm Tours and Accommodation

Curringa Farm is an award-wining Tasmanian tourism experience at Hamilton in the Derwent Valley that has proven immensely popular for Chinese visitors to Tasmania. Offering farm tours, gourmet food and accommodation in four self-contained cottages, the 750-acre working farm has many of the attributes that Tourism Tasmania has identified as being attractive to the Chinese visitor. As a result of the owners’ significant investment into marketing in China, over the past two years accommodation guests from this market have grown by 700% and tour guests by 350%.

Silver: Wrest Point China Market Development Program

Tourism Student of the Year

Diana Ward

As the 2015 Tasmanian Tourism Student of the Year, Diana Ward will also receive the Skal International Club of Hobart Tourism Exchange to work, live and travel in Denmark for three months. 

Diana Ward was born in Zimbabwe and grew up in Western Australia, but moved to Tasmania specifically to complete her Certificate IV (guiding) and Certificate III Outdoor Recreation with TasTAFE Drysdale. Diana quickly fell in love with Tasmania and has chosen to remain in the state to complete a Bachelor of Business Administration (tourism studies) studies with the University of Tasmania. 

While completing her studies, Diana has worked within the industry as a Lead Guide and Lodge Manager with the Tasmanian Walking Company on the iconic Bay of Fires Lodge Walk. 

Tasmanian Tourism Champion

Julian and Tracey Jacobs

Julian and Tracey Jacobs’ contribution to Tasmanian tourism extends thirty years, in which they have continued to invest and reinvest in helping turn Stanley into one of the state’s iconic destinations. 

Julian opened his first business in Stanley, as a twenty-one year old, ‘The Cray Pot’, and from that time this dynamic duo have been instrumental in the establishment of the Stanley Nut chairlift, the Nut Rock Café, and operated a number of accommodation businesses throughout the town. They have also been critical in the establishment of the ‘Stanley’ brand and the successful Circular Head Tourism Association. 

With business partners Des and Meralyn Hodgetts, the Jacobs bought and renovated the Stanley Hotel, re-establishing this iconic hotel as a State and National AHA award winning venue and as a champion of local produce. 

Julian and Tracey were instrumental by investing their own money in bringing MasterChef to Stanley along with the Hollywood production ‘The Light Between Oceans’.

At a state level, Julian is a past Chairman of the Independent Tourism Operators of Tasmania (iTOT) College, and represented iTOT on the TICT Board. Julian oversaw the restructuring of iTOT into the TICT membership structure ensuring strong representation for smaller operators on the peak industry council. Tracey is currently President of the Skal International Club of Launceston. 

Julian and Tracey Jacobs are pioneers of Stanley tourism, legends of the North-West Coast, and true Tasmanian Tourism Champions. 

People’s Choice

Louisa’s Walk / Live History

Brought to you by Live History, Louisa’s Walk is a daily two-hour live theatre experience which takes visitors on a journey through time following the story of Louisa Ragan, a poor Irish mother of three in 1841 who was thrown in jail for 7 years for stealing a single loaf of bread. The story is told as clients walk from the Cascade Brewery building, through the Cascade Gardens and into the Female Factory. Visitors witness her crime, arrest and transportation to a women’s prison and in the process learns the history of these key convict heritage sites.

Premier’s Young Achiever Award

Shannon Wells

Since being appointed Managing Director of  Airlines of Tasmania & Par Avion two years ago, Shannon Wells has successfully diversified his family’s business into new market opportunities in tourism, aviation and international education. 

He established an accredited flying school in partnership with the University of Tasmania attracting new markets of international students to study in Tasmania.
He recently launched a new daily Hobart-Wynyard commercial air service, and is working with community stakeholders on opportunities to increase intrastate air services into regional Tasmania. 

Under Shannon’s leadership, Par Avion won its first ever Qantas Australian Tourism Award this year and in December the company will launch the new South-West Wilderness Camp Experience at Melaleuca, and has recently launched Par Avion Helicopters. 

Par Avion also supports major fundraising activities in the community including ‘Fun Flight’ for disadvantaged or sick children, the Royal Flying Doctors Service, and ‘Loud Shirt Day’ supporting the Shepherd Centre for hearing impaired children. 

Past Winners

2014 Tasmanian Tourism Award Winners
2013 Tasmanian Tourism Award Winners
2012 Tasmanian Tourism Award Winners
2011 Tasmanian Tourism Award Winners
2010 Tasmanian Tourism Award Winners

2009 Tasmanian Tourism Awards Winners 2009 Tasmanian Tourism Awards Winners (63 KB)

2008 Tasmanian Tourism Awards Winners 2008 Tasmanian Tourism Awards Winners (66 KB)