Tourism Industry Council Tasmania  |  2014 Tasmanian Tourism Conference - Speakers

2014 Tasmanian Tourism Conference - Speakers


Tourism Tasmania

 
Workshop: Go Behind the Scenery - Taking a Campaign to Market - Tuesday 10:00am
As Tasmania continues to attract visitors in record numbers, the focus on how we take our destination to market has never been more important. Ensuring that our industry understands what actually makes up these campaigns, and what the opportunities are for them, is critical to our current and future. This workshop will be presented by Tourism Tasmania staff and key people from the external creative and media agencies involved in taking Tasmania’s Spring Campaign to market. ... more

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Richard Beere

 Managing Director, Fastrak Asian Solutions
Workshop: Getting Started With China - Tuesday 10:00am
Outbound tourism from China is growing rapidly, presenting a huge opportunity - and a challenge – for all tourism businesses. One of Australia’s foremost authorities on the Chinese visitor market, Richard will provide you with the necessary understandings of China as a country and the Chinese as a people - exploring their travel habits, wants and desires, as well as their travel planning... more


Rebecca White

 Director & Facilitator, Tourism eSchool
Workshop: Sharing Amazing Images - Tuesday 10:00am
An amazing photo of your tourism experience can inspire and attract potential customers. Add in the leveraging power of social media and your great photos have the potential to reach thousands of potential customers for very little cost! This practical workshop will show you how to create and leverage photos in your business to grow brand awareness, sales and customer advocacy through... more

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Alison Dunn, Gemma Lewis, Kim Lehman, Natasha Nieuwhof & Sam Reid

 
Workshop: Feast for the Senses: Creating & Enhancing the Visitor Experience at the Cellar Door - Tuesday 12:20pm
What are your visitors looking for? Are you providing them with a memorable experience that keeps them coming back? This workshop will use craft beer and wine cellar doors to highlight how producers can create a point of difference in the tourism market. By combining the latest research, case studies and successful operators’ experiences, the presenters will help you take a fresh look at... more

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Richard Beere

 Managing Director, Fastrak Asian Solutions
Workshop: Professional Sales for the Chinese Market - Tuesday 12:20pm
Are you ready to take the next step in attracting Chinese tourists to your business? In this workshop, Richard will focus on helping you to develop a unique selling proposition, the right sales pitch, sales material and face to face sales techniques to best meet Eastern market requirements and win business. You will learn how to match your product to Chinese visitor needs, and then how to... more


Gill Minervini

 Creative Director (Events), City of Sydney
Workshop: Working with Events to Leverage Business Returns - Tuesday 12:20pm
We all know that events play a critically important role in bringing visitors to Tasmania. This workshop will look at how individual tourism businesses can capitalise on local, regional and State-wide events to increase your marketing reach and draw visitors to your business; as well as what your business can do to support the survival and success of events in your region. Gill Minervini is... more

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Kate Dale & Chris Griffin

 Business Development Manager, Tourism Australia & CEO, TNT
Workshop: Restaurant Australia: Brand Masterclass - Tuesday: 2:20pm
In this brand master class, Kate Dale takes you through Tourism Australia’s exciting new Restaurant Australia campaign: what it’s all about, how it was built, and how you can capitalise on the campaign in your own business. Kate and Chris will share key examples of what works and how you can put your best foot forward. Kate Dale is responsible for connecting the Australian tourism industry to... more

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Mark Olsen

 General Manager, EC3 Consulting
Workshop: The Dollars and Sense of Environmental Low-Impact - Tuesday 02:20pm
How do you assess the environmental impact of your business, and why does it even matter? This workshop will help you gain a deeper understanding of market demands and sustainability issues, and equip you with the knowledge, skills and practical resources to reduce your environmental impact and save money, utilising the internationally recognised Earth Check System... more

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David Reed

 Director, Reed Consulting
Workshop: Resetting the Compass: A New Look at Your Business - Tuesday 2:20pm
Do the words “margins, demographics and revenue streams” frighten you? Can you rattle off your business ratios – wages, COGS, fixed overheads? Everyone makes money in the busy season – but how much? How can you alter your cost base to maximise your returns? What options are there to structure different prices for the same product? In the off season – is it always a race to the bottom on price... more

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Natalie O’Brien

 CEO, Melbourne Food and Wine Festival
Keynote: Wednesday 9:30am
Natalie O’Brien has been chief executive officer at Melbourne Food and Wine Festival since 2002 and has a wealth of experience in tourism, events and marketing. Over the past 12 years Natalie has grown and developed the Festival from a small program with grass roots beginnings into a major event that is internationally recognised as Australia’s pre-eminent food and wine event, engaging over 200,000 ... more

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John O'Sullivan

 Managing Director, Tourism Australia
Tasmania's Place in Restaurant Australia - Wednesday 10:50am
The new Managing Director of Tourism Australia, John O’Sullivan comes to the role with a long background in senior executive roles in business, sports and major events. He was formally Chief Operating Officer for Fox Sports, and held senior executive roles with Events Queensland, Football Federation Australia, and the Organising Committees for the Sydney 2000 Olympics and Paralympics.... more

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John Fitzgerald

 CEO, Tourism Tasmania
1.5 Million by 2020 - Wednesday 11:15am
... more

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Luke Martin

 CEO, TICT
Looking at the Supply Side - Wednesday 11:45am
... more

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John Harnden AM

 CEO, ICC Cricket World Cup 2015
The Cricket World Cup 2015 - Wednesday 12:00pm
Mr Harnden commenced as Chief Executive Officer of the ICC Cricket World Cup 2015 in February 2012. The ICC Cricket World Cup 2015, a jointly hosted event by Cricket Australia and New Zealand Cricket, is one of the world’s largest global sporting events which will engage one fifth of the world’s population. In January 2010, Mr Harnden was appointed Chief Executive of the South Australian... more

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Mark Olsen

 General Manager, EC3 Consulting
Driving Innovation - Wednesday 1:10pm
What are the drivers and triggers of change? What are the characteristics of organisations that create the most value and lead market disruption? Mark Olsen looks at how you can lead a more innovative organisation, and encourage and achieve positive outcomes for your tourism business. EC3 is Australia’s leading planning consultant on tourism activity in natural reserve areas. Mark has over fifteen years... more

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Professor Adrian Franklin

 Professor of Sociology, University of Tasmania
The MONA Effect - Wednesday 1:10pm
Professor Adrian Franklin is Professor of Sociology at the University of Tasmania and Founding Editor of Tourist Studies. His research and publications span the sociology of travel and tourism and sociology of the 21st century. He is currently researching the Bilbao Effect, how flows of art tourism can regenerate cities, through a study of the new Museum of Old and New Art (MONA) in Australia... more


Mark Wilsdon, Jan Davis, Eliza Wood, Sarah Hirst, Robyn Lewis & Iain Todd

 
The Tasmanian Table (Panel Discussion) - Wednesday 2:10pm
Our panel of top Tasmanian ‘foodies’ will discuss and debate what is, and what could and should be on ‘The Tasmanian Table’. Does Tasmania have a distinct Tasmanian offering? Where do we excel, where are we unique? Is there such a thing as ‘Tasmanian cuisine’ – and if so what is it? What does Tasmanian need to do to become a truly great food tourism destination, and how can different tourism... more


Daniel Smedley

 Director, Studio S2
The Art of Refurbishment and Expansion to Create Value - Wednesday 2:10pm
Are you facing the debate about the value of building new, expanding or refurbishment of your buildings and facilities? Does your business suffer from low returns, and high operating costs? Are you lost as to where to start toward making improvements or building a new facility? This presentation will provide an overview of why it is important to keep your facilities not just up to date, but in line with... more

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Max Anderson

 Travel Writer, Editor
Five Star F*** Ups - Wednesday 3:20pm
Award-winning travel writer Max Anderson divulges some of the cock-ups, let-downs and across the board disasters he’s encountered while reviewing products at the top end of town. And it’s not only the five-stars who can learn from their mistakes... You don’t have to be a five-star operator to make a six-star stuff-up. Max will reveal the classic blunders he sees year in, year out, and help you... more

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Alla Wolf-Tasker

 The Lake House
Keynote: Wednesday 4:10pm
An icon in regional dining, Lake House in Daylesford has long been considered to be one of Australia’s best restaurants, championing local seasonal cuisine long before it became a mantra for many. The hotel and all manner of indulgent facilities that have grown around the restaurant over the past three decades continue to delight visitors from near and far. Indeed executive chef and co-proprietor... more

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Denise Scott

 Comedian & Actor
Guest Speaker - Wednesday 7:00pm
Denise Scott has been working as a professional actor and comedian for nearly thirty years and she’s showing no signs of slowing down. Just this year, she took home the Barry Award for best solo show at the Adelaide Fringe and the Melbourne International Comedy Festivals. Denise is a favourite guest on many of Australia’s favourite TV Shows, including Spicks and Specks, The Project... more


 PROGRAM