Tourism Industry Council Tasmania  |  Tasmanian Tourism Award Winners



Tasmanian Tourism Awards

Tasmanian Tourism Award Winners

The Tasmanian Tourism Awards reward and promote excellence within the Tasmanian tourism industry. The Award categories reflect the diverse range of tourism products that provide the magnificent visitor experiences that our State has to offer.

Congratulations to all 2014 Tasmanian Tourism Award Winners!

2014 Winners

Major Tourist Attraction

Port Arthur Historic Site

One of the eleven World Heritage Listed Australian Convict Sites properties, the Port Arthur Historic Site is the best-preserved convict settlement in Australia and among the most significant convict era sites in the world. One of Tasmania’s premier tourism experiences, the Site combines history and scenic beauty with innovative interpretation to tell the stories of the harsh discipline and determined industry of the settlement. There is so much to see and do with over 30 historic buildings and ruins to explore, a range of guided tours and a tale that is told in many ways – always evocative and engaging.

Tourist Attractions

Bruny Island Cruises

Bruny Island Cruises is one of Tasmania's iconic tourist attractions. Since 1999, the cruise has brought 285,000 visitors across to Bruny Island. Guests enjoy a world class journey along a coastline that can only be seen from the water – towering dolerite spires, caves and some of the highest cliffs in the southern hemisphere. Custom-built yellow boats immerse guests in their surroundings – seabirds overhead, pods of playful dolphins and thousands of seals lounging on the rocks. The business invests considerable resources into publicity and this has brought significant benefit to the community on Bruny Island and the surrounding region

Silver: James Boag’s Brewery
Bronze: Bonorong Wildlife Sanctuary

Major Festivals and Events

The Falls Music and Arts Festival

The Falls Music & Arts Festival is one of the finest boutique music events in Australia, boasting intimate surroundings of sheer beauty where music and arts from around the globe come together. Set amongst spectacular scenery, the festival includes camping, arts, comedy, films, beach access and over 60 international and national acts. The Falls Festival caters for 16,000 patrons and attracts interstate and international media. In 2013, 55% of patrons were from interstate or overseas, and an independent study estimated a $15 million contribution to the Tasmanian economy through direct and indirect expenditure.

Festivals and Events

Junction Arts Festival

Junction Arts Festival turns Launceston into Tasmania’s playground. Now in its fourth year, Junction is a niche event in the North that energises the city in winter with five days of playful live art, performance, and music. Junction works closely with local, national and international professional artists to commission, produce and present interactive live arts, participatory and site-specific performances created specifically for Launceston and for an audience of one or one thousand. The Festival unlocks hidden, disused and non-traditional spaces, as performances temporarily reactivate bridges, boats, abandoned rooftops, or perfumeries, offering rare experiences for locals and visitors alike in Tasmania.

Silver: SteamFest

Ecotourism

Bruny Island Cruises

Bruny Island Cruises explores the rugged coastline of Bruny Island, southern Tasmania. This National Park coastline features some of Australia's highest sea cliffs, remote islands, caves, sea stacks and a blowhole. Custom-built yellow boats immerse guests in their surroundings and allow close encounters with seals, dolphins, migrating whales and seabirds. Guides deliver an entertaining interpretation that encourages an appreciation of this precious environment. The business is committed to operating sustainably with an emphasis on maximising benefits to the local community through local purchases and employment, as well as the financial support of conservation and humanitarian projects.

Silver: Bay of Fires Lodge Walk

Heritage and Cultural Tourism

Port Arthur Historic Site

One of the eleven World Heritage Listed Australian Convict Sites properties, the Port Arthur Historic Site is the best-preserved convict settlement in Australia and among the most significant convict era sites in the world. One of Tasmania’s premier tourism experiences, the Site combines history and scenic beauty with innovative interpretation to tell the stories of the harsh discipline and determined industry of the settlement. There is so much to see and do with over 30 historic buildings and ruins to explore, a range of guided tours and a tale that is told in many ways – always evocative and engaging.

Specialised Tourism Services

Launceston Airport

The beautiful northern gateway to Tasmania. Launceston Airport works with airline partners to adding value, capacity and frequency in air travel. A Customer Charter and service recognition scheme, with a “one airport one team” philosophy, delivering superior customer experience to a record 1.28m passengers annually. Accommodating growth by investing $6m in improved access, roadways and additional car parking, including undercover options. Providing enhanced screening equipment and facilitation, improving service and minimizing customer inconvenience, whilst maintaining passenger security. Re-branded with a contemporary feel reflecting a “sense of place”. Proud community members, actively contributing to sponsorship of important cultural and community, promotions and events.

Silver: Cruisin’ Motorhomes
Bronze: Austrips

Visitor Information and Services

Great Western Tiers Visitor Centre

The Great Western Tiers Visitor Centre situated in Deloraine at the heart of the Meander Valley in Northern Tasmania is a unique Visitor Centre. Housing two attractions - Yarns Artwork in Silk and the Deloraine Folk Museum. Surrounded by history it supports visitors to make the most of their Tasmanian holiday and introduces them to the roads less travelled, wilderness wonders and special places to make spirits soar

Silver: Launceston Travel and Information Centre
Bronze: East Coast Visitor Information Network

Business Tourism

The Old Woolstore Apartment Hotel

Hobart’s multi-award winning Old Woolstore Apartment Hotel has built a reputation among business travellers as one of Australia's most welcoming and relaxing inner-city hotel and conference venues. Renowned for spacious rooms and friendly hospitality, the property is centrally located – within a stone’s throw of the city centre and just a block from Hobart’s waterfront. Accommodation consists of a unique choice of 242 fully serviced apartments and hotel rooms. A comprehensive range of business, conference and event services is on offer, suitable for 2 to 250 guests and further complemented by Stockmans Restaurant and the Baaa Bar

Silver: Wrest Point

Major Tour and/or Transport Operator

Par Avion Wilderness Tours

Par Avion Wilderness Tours; provide daily tourism services to the East Coast and Southwest National Park of Tasmania. With our tours including flights, boat trips, lunch with wine and guided walks, we offer more than just a scenic flight. Having just purchased a Wilderness Camp this year, we are excited to be providing overnight tours around Port Davey in 2014. We are a family business, and the largest operator of aircraft in the state, and have been operating into this pristine and remote part of Tasmania for over 25 years.

Tour and/or Transport Operator

Tasmanian Air Adventures

Tasmanian Air Adventures (TAA) operates wilderness seaplane tours and scenic flights to a number of Tasmania's icons, from the Hobart waterfront. Through fast, convenient and comfortable seaplane access, TAA accesses destinations such as Port Arthur, Port Davey, the Gordon River, the Freycinet Peninsula, Bruny Island and MONA.

Silver: The Bruny Island Long Weekend
Bronze: Jump Tours

Adventure Tourism

Roaring 40°s Kayaking

Roaring 40°s Kayaking offers sea-kayaking expeditions into the spectacular Bathurst Harbour and Port Davey in Tasmanian’s Wilderness World Heritage Area, as well as shorter tours in the stunning waterways surrounding Hobart. Bathurst Harbour and Port Davey are a sea kayakers paradise, with a combination of sheltered wilderness harbours, rugged ocean coastlines, remote islands and wild rivers. Kayakers reach spectacular destinations in the best possible way – by water at paddling pace. Closer to Hobart the popular day tours explore the dramatic coastlines of the Tasman and Tinderbox peninsulas, kayaking among sea cliffs, sea caves, shipwrecks and wildlife.

Silver: Cradle Mountain Huts Walk
Bronze: The Maria Island Walk

Destination Marketing

Cradle Coast Tourism

Cradle Coast Tourism is the Regional Tourism Organisation for Tasmania's Cradle Coast region, incorporating the North West, West Coast and King Island. The team of tourism personnel, guided by the Cradle Coast Tourism Executive, are responsible for creating local, regional and state partnerships, and implementing destination marketing strategies to ensure that the region maximises its tourism potential. The Authority has a Service Agreement with Tourism Tasmania to deliver strategies and programs at a regional and local level and to act as the destination’s regional tourism organisation.

Tourism Education and Training

Kingthing Marketing

Kingthing Marketing is Rebecca King’s national tourism marketing consultancy specialising in teaching online marketing. Rebecca has taught thousands of business across Australia and she is renowned to offer sound, innovative business advice backed by 20 years in marketing and the tourism industry. The training and advice provided is in high demand due to Rebecca’s ability to make online marketing activities, such as social media, SEO and distribution fun. Rebecca is an ATDW Tourism e-Kit accredited trainer, a popular presenter and manages to mix both strategic and practical advice to create the best return on investment for her clients.

Silver: Rosny College Vocational Education and Training (VET) Tourism Programme

Tourism Restaurants and Catering Services

Josef Chromy Cellar Door, Restaurant and Function Centre

In just 12 years Josef Chromy Wines has grown in size and stature as a producer of award-winning cool-climate wines with an international reputation, and as a tourist destination offering the complete wine and food experience. The business entwines vineyards, winery, cellar door and restaurant in a bucolic setting in a lakeside English garden at Relbia, just 15 minutes from the heart of Launceston in Northern Tasmania. More than 47,000 visitors a year enjoy its delights, thanks to the vision of its creator, Jo Chromy, who fled his Czech village 64 years ago and arrived almost penniless in Tasmania.

Silver: Pier01 Restaurant, Café and Function Centre
Bronze: Hotel Bruny

Tourism Wineries, Distilleries and Breweries

James Boag’s Brewery

In the heart of historic Launceston, James Boag's Brewery intertwines 130 years of history with state-of-the-art machinery and some of Australia’s most stand-out brand marketing. At James Boag's Brewery, visitors can immerse themselves in the world of beer craftsmanship, and enjoy a history-laden experience that showcases Launceston’s early days. Visitors can follow the story of their favourite brew—every drop of which has been brewed onsite for over 100 years. Through the Boag's Centre for Beer Lovers, the James Boag's visitor experience includes tours of the brewery, beer tastings, a bar and café, function centre, museum and gift shop.

Silver: Josef Chromy Wines

Tourist and Caravan Parks

BIG4 St Helens Holiday Park

BIG4 St Helens Holiday Park located in St Helens the largest town on the East Coast of Tasmania and the park is in walking distance from town. Close to nearby attractions Binalong Bay, Bay of Fires, St Columba Waterfalls and Freycinet National Park. Great fishing, surfing, diving, wineries and 4-wheel driving. There are so many interesting attractions just waiting for your exploration and discovery. BIG4 St Helens Holiday Park has accommodation options from luxury cabins, powered and ensuite sites, perfect for a family holiday, romantic getaway or sight-seeing.

Hosted Accommodation

Curringa Farm

Curringa Farm provides hosted accommodation in four self-contained cottages on a genuine 750-acre working farm in Hamilton, Tasmania. Run by sixth generation farmers Tim and Jane Parsons, Curringa Farm offers a unique hands-on experience for visitors. The experience includes hosted farm tours where guests can watch the working farm dogs, see sheep being shorn and learn about sustainable agriculture from the farmer himself. Guests enjoy a high level of personal service including meals home-prepared by Jane. In recent years the farm has become hugely popular with the Asian self-drive market.

Unique Accommodation

Avalon City Retreat

Avalon City Retreat is an unexpected oasis in the heart of Hobart. The architecturally-designed, modular, relocatable apartment cantilevers off each end of a 1963 office tower—a spectacular sight for those below. The Retreat was a confluence of wild ideas that came together to form this innovative accommodation infrastructure in its unique setting. With grandstand views across Hobart and the waterfront, the Retreat provides easy access to the city’s offerings yet is a sublime retreat from the chaos below. Among its luxurious and unique features is a beautiful Huon pine bath-tub on an outdoor deck for wet stargazing.

Silver: The Henry Jones Art Hotel
Bronze: Hatherley Birrell Collection

Standard Accommodation

Sandpiper Ocean Cottages

Sandpiper Ocean Cottages is a beach oasis. Situated near Bicheno on Tasmania's East Coast - one of the most beautiful coastlines in Australia. Boasting a mixture of self-contained accommodation, Sandpiper offers guests a great beach holiday. Outdoor movies under moonlight, family cricket matches in the grounds, weddings on the beach – Sandpiper has quickly become a sought after destination for many locals and visitors alike. At Sandpiper we've captured the Tassie Shack experience. You come here and slow down – time becomes less important. It's designed to showcase all that the East Coast of Tasmania is famous for, Just Stop!

Silver: Stanley Seaview Inn
Bronze: Tall Timbers Tasmania

Deluxe Accommodation

Avalon Coastal Retreat

Avalon is a serene, deluxe retreat perched on a headland, overlooking Great Oyster Bay on Tasmania’s East Coast. The award-winning, architecturally-designed, modernist ‘glass house’ accommodates up to six people in lavish comfort. Avalon offers total privacy within four glass walls, where the quiet of nature fills your ears and where the lavish and spectacular are standard. Avalon is deluxe accommodation without borders – it offers an international experience, but remains quintessentially Tasmanian. The personally curated interiors and transformative views make this an unmissable respite for those searching the globe for the hand-made; the intimate; the intensely personal experience.

Silver: The Old Woolstore Apartment Hotel
Bronze: Adventure Bay Retreat

Luxury Accommodation

Saffire Freycinet

Saffire Freycinet is a luxury coastal sanctuary on Tasmania’s East Coast, designed to provide the ultimate indulgent Tasmanian tourism experience. A winner of multiple national and international tourism accolades in the past 4 years, Saffire is dedicated to providing quality, memorable service; unforgettable experiences; indulgent and self-selected dining options; and inspiring accommodation spaces. With 20 accommodation suites, restaurant and bar, spa, gym, library and a range of on- and off-site activities that are included in the package rates, Saffire Freycinet is designed to open up new tourism markets to Tasmania, building a new wealth for the state’s tourism industry.

New Tourism Development

Tasmanian Seafood Seduction

Tasmanian Seafood Seduction is an exciting new gourmet seafood cruise established in November 2013. A brand-new 12-seat custom-built vessel takes guests from Hobart to the pristine, sheltered bays around Bruny Island. Guests savour the salty taste of oysters fresh from the water, pull a crayfish pot and watch their local guide snorkel for abalone and sea urchin. This catch is turned into a gourmet seafood feast accompanied by a delicious spread of mussels, salmon, local breads, salads and artisan cheeses, matched with Tasmanian wines, boutique beers, ciders and juices. This is the seafood equivalent of paddock to plate!

Silver: Montacute Boutique Bunkhouse
Bronze: Mawson’s Huts Replica Museum

Qantas Award for Excellence in Sustainable Tourism

Pennicott Wilderness Journeys

Pennicott Wilderness Journeys provides a range of ecotourism experiences in southern Tasmania. It's best known for Bruny Island Cruises and Tasman Island Cruises which showcase spectacular scenery, towering sea cliffs and wildlife. More recently, Pennicott Wilderness Journeys launched new day tours and cruises based around fresh seafood and local produce. Sustainability is a core value and the company focuses on minimising its environmental impact and reinvesting in the community through local purchases and employment. Pennicott Wilderness Journeys is Advanced Ecotourism Accredited and 100% Carbon Offset. A significant portion of the business profits are donated towards important conservation and humanitarian projects.

Excellence in Food Tourism

Gourmania Food Tours Tasmania

Flavoured with architectural delights and peppered with a dash of local history, Gourmania’s walking tours will take you on a journey of indulgent discovery! Whether you’re a local or a visitor to Hobart, Gourmania can introduce you to some of the people whose passion and talent stirs the pot of our blossoming food scene. Visit the city’s most memorable food and wine establishments, many that are off the tourist trail, tucked away in the city. Savour the best of our cool-climate produce and hear the stories behind Tasmania’s “foodie” renaissance. Just bring your appetite!

Silver: Grandvewe Cheeses
Bronze: Freycinet Marine Farm

Tourism Student of the Year

Brigitte Shelton

Brigitte is a promising young tourism student, currently at TasTAFE Drysdale. She has already completed Certificate III in Events and Certificate IV in Tourism and is now working towards an Advanced Diploma and articulation to UTAS for a Bachelor of Business Administration. As the Tourism Student of the Year Brigitte will participate in the Skal International Hobart Club student exchange, travelling to Denmark in 2014 to experience the diversity of the international tourism industry.

Tasmanian Tourism Champion

Brett Torossi

As a pioneer of unique, sustainable and deluxe accommodation, Brett Torossi has attracted invaluable attention to Tasmania. Her properties—Avalon Coastal Retreat and Rocky Hills Retreat on Tasmania’s East Coast and Avalon City Retreat in Hobart—have won multiple awards for architecture and tourism and featured in glossy magazines around the world. Brett is a quiet achiever who also holds a number of Board appointments in the tourism sector. She is a mentor and inspiration to many and is widely recognised as an influencer and catalyst for a new kind of investment and development in Tasmania.

People’s Choice

Tasmanian Air Adventures

Tasmanian Air Adventures (TAA) operates wilderness seaplane tours and scenic flights to a number of Tasmania's icons, from the Hobart waterfront. Through fast, convenient and comfortable seaplane access, TAA accesses destinations such as Port Arthur, Port Davey, the Gordon River, the Freycinet Peninsula, Bruny Island and MONA.

Premier’s Young Achiever Award

Travis Tiddy

A fifth generation Queenstowner, thirty-one year old Travis Tiddy initiated the Queenstown Heritage & Arts Festival, and has also been actively involved in advocating for Queenston to be considered a site for Australia’s first GeoPark.

A graphic designer by trade, Travis has committed to put back into his community, establishing the biennial Queenstown Heritage and Arts Festival as a unique hand-crafted program of contemporary arts and cultural activities that are bold, fresh, surprising and fun.

The festival’s aim is to create significant social and economic benefits for the West Coast of Tasmania, and generate awareness of the value of arts and culture in growing healthy regional communities.

Travis was been a driving force behind the development and success of the Queenstown Heritage and Arts Festival as the inaugural (volunteer) director of the 2010 Festival – “My baby, my mission,” is how he refers to the festival, and he “unashamedly spruiks it” at every opportunity. The 2012 Festival won the Tasmanian Tourism Award for Festivals & Events in 2013.

The 2014 Festival was an outstanding success generating visitor and economic activity in the West Coast, and generating unprecedented media interest and publicity, and firmly entrenching the event’s place on the Tasmanian festivals and events colander.

Travis is also a keen advocate for the Queenstown GeoPark concept, having undertaken a Churchill Scholarship to study the concept, and lobbying for the Tasmanian Government to fund a feasibility study. A GeoPark is a unique visitor attraction designed to showcase and recognise a region’s exceptional mineral and natural qualities, and has the potential to generate a new visitor market to the West Coast, complimenting the World Heritage Areas on the West Coast.




Past Winners

2013 Tasmanian Tourism Award Winners
2012 Tasmanian Tourism Award Winners
2011 Tasmanian Tourism Award Winners
2010 Tasmanian Tourism Award Winners

2009 Tasmanian Tourism Awards Winners 2009 Tasmanian Tourism Awards Winners (63 KB)

2008 Tasmanian Tourism Awards Winners 2008 Tasmanian Tourism Awards Winners (66 KB)