Tourism Industry Council Tasmania  |  Tasmanian Tourism Award Winners

Tasmanian Tourism Awards

Tasmanian Tourism Award Winners

The Tasmanian Tourism Awards reward and promote excellence within the Tasmanian tourism industry. The Award categories reflect the diverse range of tourism product that provides the magnificent tourism experiences that our State has to offer.

Congratulations to all 2013 Tasmanian Tourism Award Winners!

2013 Winners

Major Tourist Attraction

Port Arthur Historic Site

One of the eleven World Heritage Listed Australian Convict Sites properties, the Port Arthur Historic Site is the best-preserved convict settlement in Australia and among the most significant convict era sites in the world. One of Tasmania’s premier tourism experiences, the Site combines history and scenic beauty with innovative interpretation to tell the stories of the harsh discipline and determined industry of the settlement. There is a lot to see and do and Port Arthur's tale is told in many evocative and engaging ways. The experience will stay with you long after you have departed.

Silver: Tasmanian Museum and Art Gallery
Bronze: Barnbougle Dunes & Barnbougle Lost Farm

Tourist Attractions

Bruny Island Cruises

Since its inception in 1999, Bruny Island Cruises has become one of Tasmania’s iconic attractions, with 250,000 guests having joined the infectious, enthusiastic crew on the custom-built yellow boats. Bruny Island’s rugged coastline and marine ecosystem are truly world-class. Guests cruise alongside some of the highest sea cliffs in the world, beneath towering crags and into narrow deep sea caves just wide enough for the boat. Pods of dolphins swim alongside the boat, thousands of seals play about the rocks and whales pass by during their annual migrations. Hundreds of seabirds are seen during the cruise including albatross, shearwaters, cormorants, crested terns, gulls, petrels, penguins, diving gannets, eagles and peregrine falcons.

Silver: Gordon River Cruises
Bronze: House of Anvers

Major Festivals and Events

The Falls Music and Arts Festival

The Falls Music & Arts Festival is a boutique music camping festival that takes place in Marion Bay, Tasmania over New Years Eve each year. Set amongst the country’s most spectacular scenery, it was started as a passion project in 2003 by the same organisers that run its sister event in Lorne. The event has grown to host 16,000 patrons and a world-class line-up of local, national and international acts. Offering a well-rounded celebratory experience, Falls is more than just a music and camping festival. The breadth of experiences on offer also feature an Arts Village, food and market stalls, comedy, beach access with surfing lessons and large scale art installations adorning the site. A community and family atmosphere fills the arenas and a true passion and great pride for Tasmania drives organisers to deliver the ultimate Festival experience.

Silver: The MyState Australian Wooden Boat Festival 2013

Festivals and Events

Queenstown Heritage & Arts Festival

The 2012 Queenstown Heritage & Arts Festival embraces high-end, contemporary cultural experiences to engender significant socio-economic benefits to regional western Tasmania. The 2012 festival was tied to the Centenary of the North Lyell Mine Disaster – a tragedy in which 42 people died and an event that resonates strongly within the Australian mining and west coast communities.

Silver: Festival of Voices 2012


Bruny Island Cruises

Bruny Island Cruises provides three-hour coastal wilderness experiences along Bruny Island’s rugged coast in Southern Tasmania. Passengers cruise on-board custom-built yellow boats below some of Australia’s highest sea cliffs to explore sea stacks, deep sea caves and join in the search for the abundant wildlife. Underpinning the experience is a genuine connection with the precious coastal wilderness and the need to conserve it. The business is committed to operating sustainably with an emphasis on maximising benefits to the local community through local purchasing and employment as well as the financial support of conservation and humanitarian projects.

Silver: Bay of Fires Lodge Walk
Bronze: Cradle Mountain Huts Walk

Heritage and Cultural Tourism

Port Arthur Historic Site

Port Arthur...’a machine to grind rogues into honest men.... Such was the vision for the Port Arthur penal settlement – a bold experiment and groundbreaking attempt at reform and rehabilitation for the convicts of the colony of Van Diemans Land. One of the eleven World Heritage Listed Australian Convict Sites properties, the Port Arthur Historic Site is the best-preserved convict settlement in Australia and among the most significant convict era sites in the world. The Site combines history and scenic beauty with innovative interpretation to tell the stories of the harsh discipline and determined industry of the settlement. The experience will stay with you long after you have departed.

Indigenous Tourism

Tasmanian Museum and Art Gallery

The Tasmanian Museum and Art Gallery (TMAG) has long been dedicated to fostering a greater understanding of Tasmanian Aboriginal culture, heritage and history. The museum enjoys a strong relationship with the Tasmanian Aboriginal community, and actively consults with and involves them in all projects and exhibitions. TMAG’s new $30 million redevelopment, opened in March 2013, expands the museum’s already substantial indigenous tourism offering. New galleries, programs and projects all serve to reinforce TMAG’s position as the state's pre-eminent institution for visible engagement with Tasmanian Aboriginal culture.

Silver: The Needwonnee Walk

Specialised Tourism Services


Austrips, the experts in group travel, are committed to providing quality group touring solutions to both the domestic and international market. Situated in Devonport Tasmania, Austrips provide quality wholesale products for a wide range for customers including coach operators, car clubs and special interest groups. Although Austrips have developed a strong industry reputation as the Tasmanian group travel experts they develop products to many Australian and international destinations. Attention to detail, experienced guides and customisation ensure outstanding results for every tour.

Visitor Information and Services

Launceston Visitor Information Centre

The Launceston Travel and Information Centre is one of Tasmania's gateway visitor centres. Continuously operated by the Launceston City Council since 2003, the Centre re-located in December 2012 to the Old Post Office, one of Launceston's iconic heritage buildings in the heart of the city. A satellite information service is also provided at Launceston Airport. The Launceston Travel and Information Centre offers a full booking and information service for visitors to Tasmania, leading in the use of technology by offering online bookings and digital applications to extend the reach of our service.

Silver: Great Western Tiers Visitor Centre
Bronze: East Coast Visitor Information Network

Business Tourism

The Old Woolstore Apartment Hotel

Hobart’s multi-award winning Old Woolstore Apartment Hotel has built a reputation among business travellers as one of Australia's most welcoming and relaxing inner-city hotels. Renowned for spacious rooms and friendly hospitality, the property is centrally located – within a stone’s throw of the city centre and just a block from Hobart’s waterfront. Accommodation consists of a unique choice of 242 fully serviced apartments and hotel rooms. A comprehensive range of business, conference and meeting services is on offer, suitable for 2 to 200 guests and complemented by Stockmans Restaurant and the Baaa Bar.

Silver: Wrest Point Hotel & Convention Centre

Major Tour and/or Transport Operator

Spirit of Tasmania

Spirit of Tasmania is one of Australia’s most iconic journeys. The 232 nautical mile voyage between Port Melbourne in Victoria and Devonport in Tasmania, crosses the infamous Bass Strait, and takes approximately 9 hours, travelling at an average speed of 27 knots. Spirit of Tasmania I and II provide a leisurely cruise between Tasmania and Victoria for thousands of travellers seeking a high quality tourism experience to start and end their holiday. They also offer additional benefits of convenience, flexibility and affordability as passengers can take their vehicles, bikes and even their pets with them! The twin vessels depart every evening in opposite directions, leaving each port (Melbourne or Devonport) at 7.30pm and arriving the following morning at 6.00am. The ships each have four main decks, six vehicle decks, two restaurants, cafe, kids play area, games arcade, gift shop, tourist information centre, internet kiosks, four bars, gaming lounge, on board cinema and a reception desk. Travellers can cruise in comfort with a choice of 222 cabins (Deluxe, Twin Berth or Four Berth) and 146 Ocean Recliners. With spectacular ocean views, fresh open air and sensational Tasmanian cuisine, passengers ease themselves into a relaxing holiday from the moment they board!

Silver: Par Avion Wilderness Tours

Tour and/or Transport Operator

Cradle Mountain Canyons

Formed in 2010, Cradle Mountain Canyons run half and full-day canyoning tours at Cradle Mountain. Canyoning involves donning protective equipment and negotiating a steep section of river on foot, using whatever means necessary to overcome obstacles found. Cradle Mountain Canyons have four different tours, each of which has a different feel. The most popular is the Dove Canyon tour – an action packed full day out involving abseiling and jumping off or sliding down six waterfalls. The highlight is the Laundry Shoot – a ten metre high natural water slide that shoots canyoners out from a cave into an open pool.

Silver: The Maria Island Walk
Bronze: Tasmanian Air Adventures - Seaplane Tours

Adventure Tourism

Cradle Mountain Huts Walk

The Cradle Mountain Huts six-day walk is a fabulous journey within Tasmania’s Wilderness World Heritage Area. Following the iconic Overland Track, the walk extends from Cradle Valley to Lake St. Clair. This extraordinary World Heritage Area features a huge diversity of flora and fauna. Glacial lakes, rainforests, craggy peaks and alpine meadows provide the backdrop. Each evening’s accommodation is in one of five private huts nestled away in this remarkable park. Just off the Overland Track, each hut is a haven to retreat to at the end of the day with hot showers, heating, twin-share rooms with comfortable beds and a hearty three-course dinner with fine Tasmanian wines.

Silver: The Maria Island Walk
Bronze: Cradle Mountain Canyons

Destination Marketing

Cradle Coast Authority’s Regional Tourism Organisation

The Cradle Coast Authority’s Regional Tourism Organisation works with the north west, west coast and King Island tourism communities to create high impact and highly collaborative marketing campaigns representative of their passion for their region. Tasmania’s North West has built a reputation as an enticing destination because of clever social media, traditional media and direct consumer marketing campaigns that consistently share the region's special stories. Underpinning the destination’s growing profile has been a growth in confidence of its tourism operators thanks to the region’s ability to collaborate in cooperative marketing campaigns. Tasmania's North West... where will the stories take you?

Silver: Dave's Failed Proposals Social Media Campaign

Tourism Education and Training

Rosny College Vocational Education and Training Tourism Programme

The Vocational Education and Training (VET) Tourism Course at Rosny College is highly regarded in the industry for consistently producing graduates with outstanding skills and knowledge who are highly sought after by employers. The Course is based on an extensive intrastate familiarisation and trip programme which gives the students excellent knowledge and a great appreciation of the major tourist attractions and destinations in Tasmania. In addition, formal industry placements and regular involvement in local festivals, events and conferences gives students practical, hands-on experience in the industry. The VET Tourism programme at Rosny College is certainly a leader in tourism education and training in this State.

Tourism Restaurants and Catering Services

Cable Station Restaurant

Cable Station’s tele-communication history and location close to the fishing port of Stanley, and the Tarkine, NW Tasmania, means we are able to offer guests a fantastic food and wine experience that combines Tasmanian heritage within natural beauty. Our passion for fresh, local and seasonal produce together with the availability of quality suppliers across NW Tasmania allows us to create for restaurant visitors and house guests a renowned slow food culinary experience all year round. The unique features of the restaurant include a smaller more intimate lunch and dining experience for visitors and a sense of connection to Tasmanian produce, people, heritage and nature. The restaurant is also available for hire as a private function venue.

Silver: Port Arthur Historic Site
Bronze: Hotel Bruny

Tourism Wineries, Distilleries and Breweries

Ghost Rock Vineyard

Ghost Rock Vineyard and Cellar Door is a quality, boutique venue for locals and tourists alike to enjoy fine multi-award winning wines in a relaxed and scenic environment. Situated a short distance from Devonport, our estate grown wines can be paired with platters of gourmet local produce, providing a truly Tasmanian tasting experience. The cellar door showcases regional artists as well as hosting music concerts for Tasmanian and International acts. Ghost Rock prides itself on being a venue for the whole family to enjoy and is committed to providing a stand out tourism experience for our region and Tasmania.

Silver: Boag's Centre for Beer Lovers
Bronze: Bruny Island Premium Wines

Tourist and Caravan Parks

BIG4 St Helens Holiday Park

BIG4 St Helens Holiday Park is a multi award-winning, 4.5 star park located at the popular seaside town of St Helens - gateway to the internationally renowned Bay of Fires and Tasmania’s beautiful East Coast. The Park has a range of quality accommodation in a relaxed, natural setting. Our guests can choose from luxury to budget cabins, caravan sites with ensuite facilities and powered or unpowered sites. We offer a unique choice of services and facilities which complete our truly Tasmanian holiday experience. Our guests arrive as visitors, stay on as guests and return as friends!

Silver: Discovery Holiday Parks - Cradle Mountain
Bronze: Port Arthur Holiday Park

Hosted Accommodation

Sheoaks on Freycinet

The multi award winning Sheoaks on Freycinet is purpose built to provide hosted accommodation. Designed by award winning Tasmanian architect, Leigh Woolley, Sheoaks nestles into its surrounds with spectacular views over Great Oyster Bay. Opened in 2003 Sheoaks is a superb example of modern bed & breakfast accommodation with three en suite rooms, a sitting room and large deck, all located in a separate guest wing. Sheoaks on Freycinet is ideally positioned on the spectacular Freycinet Peninsular on Tasmania’s East Coast only minutes from the village of Coles Bay and Freycinet National Park.

Silver: Curringa Farm Farmstay Accommodation

Unique Accommodation

Rocky Hills Retreat

Rocky Hills Retreat provides a unique one or two person retreat built for exploration of its vast bushland environment, its innovative architecture, art studio, art and book collection, or the self. A unique modernist building, Rocky Hills Retreat perches high on a hill overlooking a valley to the mountains of Maria Island and the spectacular landscape of Great Oyster Bay on the east coast of Tasmania. Rocky Hills Retreat has won architectural awards and transformed what was once a swathe of remnant Tasmanian bushland into a lavish retreat that provides complete privacy, seclusion and a true sense of getting away from it all.

Silver: The Henry Jones Art Hotel
Bronze: The Peninsula Experience

Standard Accommodation

Strahan Village

Strahan, on Tasmania’s West Coast, is a little fishing village perched on the edge of Macquarie Harbour. The town thrives on a burgeoning tourism industry based around its amazing natural heritage, including the Tasmanian Wilderness World Heritage Area. Set right on the waterfront overlooking the fishing port, Strahan Village takes visitors back to a time where the wild west was inhabited by miners, piners, fishermen and their families. Guests can watch birds swirling above the waters of Macquarie Harbour from Hilltop accommodation overlooking the town, sipping Tasmania’s finest wines while they watch the sun set from their private deck.

Silver: Sandpiper Ocean Cottages
Bronze: Tall Timbers Tasmania

Deluxe Accommodation

Avalon Coastal Retreat

Avalon is a serene, deluxe retreat perched on a headland, overlooking Great Oyster Bay on Tasmania’s east coast. The award-winning, architecturally-designed, modernist ‘glass house’ accommodates up to six people in lavish comfort. Avalon offers total privacy within four glass walls, where the quiet of nature fills your ears and where the lavish and spectacular are standard. Avalon is luxury accommodation without borders – it offers an international experience, but remains quintessentially Tasmanian. The personally curated interiors and transformative views make this an unmissable respite for those searching the globe for the hand-made; the intimate; the intensely personal experience.

Silver: The Old Woolstore Apartment Hotel

Luxury Accommodation

Saffire - Freycinet

Saffire Freycinet is a luxury coastal sanctuary on Tasmania’s East Coast. Discreetly positioned overlooking the spectacular Hazards Mountains, Freycinet Peninsula and the pristine waters of Great Oyster Bay, Saffire captures this unique region’s beauty, history and food and wine and takes it to a new, luxury level of experience. Featuring 20 suites, day spa, restaurant, guest lounge and bar, this experience is a celebration of the art of service, internal and external wellbeing, local culinary delights, ancient landscapes and abundant wildlife. Staying at Saffire is an experience designed to enrich and uplift, giving a new perspective in this unique environment.

New Tourism Development

Avalon City Retreat

Avalon City Retreat sits atop an office building in Hobart. It has grandstand views across St David’s Park, Sullivans Cove, Salamanca, the waterfront and the river beyond. Set in a unique Rosevear designed modular ‘jewel box’ called the Omnipod, it contains two luxurious bedrooms with custom made king-size beds and two bathrooms. A fully stocked cooks kitchen, an artisan Huon Pine dinning table for ten, an outdoor deck containing a beautiful Huon pine bath tub for wet star gazing completes the picture. Located close to all the wonderful restaurants and activities that make Hobart a sublime experience.

Silver: Pier 01
Bronze: Tasmanian Museum and Art Gallery Redevelopment

Qantas Award for Excellence in Sustainable Tourism

Pennicott Wilderness Journeys

Pennicott Wilderness Journeys provide ecotourism experiences showcasing the spectacular coastal wilderness and wildlife of Southern Tasmania. Bruny Island and Tasman Island Cruises feature the highest sea cliffs in the southern hemisphere, deep sea caves and abundant sea and coastal wildlife, while the new Bruny Island Traveller tour showcases the island’s spectacular landscapes, gourmet produce and inspiring local people. Sustainable business practices are core to the businesses success through careful planning and investment, environmental impact minimisation and maximisation of benefits to the local community. Pennicott Wilderness Journeys is Advanced Ecotourism Accredited, 100% carbon offset and Earthcheck Assessed, achieving Best Practice scores for all measurements. A significant portion of the businesses profits are donated towards important conservation and humanitarian projects.

Tourism Student of the Year

Emma Stevenson

Emma is a student of Marketing, majoring in Tourism at the University of Tasmania. As the Tourism Student of the Year Emma will participate in the Skal International Hobart Club student exchange, travelling to Denmark in 2014 to experience the diversity of the international tourism industry.

Outstanding Contribution by an Individual

Sarah Lebski

Sarah Lebski left a successful career in communications and management to operate her own heritage accommodation in Launceston, but it has been as a consultant working across the breadth of the Tasmanian tourism industry over the past two decades where she has made her greatest mark. Sarah has been the ‘consultant of choice’ for tourism businesses large and small, along with local, regional and Statewide tourism organisations for over two-decades, based on her exceptional business skills in marketing, product development, digital and distribution. She has been involved in literally dozens of major tourism strategies and projects across the industry and across the State, and is currently developing the first ever Destination Management Plan for Southern Tasmania. Sarah is universally respected from the highest levels of the industry to the literally hundreds of individual operators across the State who have directly benefited from her knowledge, expertise and enthusiasm for Tasmania’s tourism industry.

People’s Choice

Heimat Chalets

Heimat Chalets offers peace and relaxation in luxury farmstay accommodation with spectacular views on 40ha in the heart of the spectacular Derwent Valley - perfect for exploring Hobart and southern Tasmania. Come and feed our friendly menagerie of farm animals. Equally suitable for couples or families, our accommodation comprises two modern and stylish 2 bedroom 4 star self-contained chalets and two luxury motorhome ensuites set on picturesque farmland plus a lovely 2 bedroom self contained timber cottage on an adjoining property.

Past Winners

2012 Tasmanian Tourism Award Winners
2011 Tasmanian Tourism Award Winners
2010 Tasmanian Tourism Award Winners

2009 Tasmanian Tourism Awards Winners 2009 Tasmanian Tourism Awards Winners (63 KB)

2008 Tasmanian Tourism Awards Winners 2008 Tasmanian Tourism Awards Winners (66 KB)